Relating to the African cocoa the company uses, Prestat is invested in fair trade initiatives and has been working with Esoko, a pioneering Ghanian entrepreneurial IT company, on a system which can complement the strengths and overcome the weaknesses of the Fair Trade system. Esoko developed a powerful set of web and SMS tools designed to help farmers, governments and other business sectors track accurate prices for their produce and services during sale negotiations, and relies on the increasing availability of mobile technology throughout the African continent to help make international markets more transparent and efficient. The biggest drawback to the system is that farmers need the phones and network access to be able to use it, however this is something Esoko and Prestat are helping to provide with the assistance of various organisations and currently sees 1000 farmers being sponsored in the initial stages. It is an ambitious programme, one that could bring great benefits not only to local farmers, but to . If interested in finding out more do read the full explanation on Prestat’s website and visit Esoko’s website directly.