Meaning ‘good’ in Maa, the language of the Maasai, ‘Sidai’ is the name given to a business creating contemporary African inspired accessories by infusing traditional beading with modern aesthetics. The company was inspired by a visit to Arusha, in Northern Tanzania. Sidai Designs
was founded by, Eszter Rabin, a graphic designer turned artisan entrepreneur living in California, and Emanuel Melubo Laizer, a Maasai Warrior from the Ngorongoro Conservation Area in Northern Tanzania. Discovering a mutual interest in working with underserved communities, Emanuel and Eszter joined forces in 2009 to share ideas, and after several visits to Maasai communities launched Sidai Designs in 2011. The result of this partnership sees the distinctive, elegant beading of the Maasai translated into striking, contemporary African inspired accessories and jewellery collections that manage to balance bold silhouettes with the delicateness of the beading, and some very pretty colour palettes.