Press Enter / Return to begin your search.

pureDKNY Uganda Vanilla Creates A Perfume With A Purpose

Whiling away time in House of Fraser, a leading UK department store that got their byline ‘temptation on every level’ bang on, I found myself wandering the perfume aisles and came across, pureDKNY, a perfume with a purpose that was launched by the quintessential New York fashion label last year. Designed to make a difference the first pureDKNY fragrance entitled ‘A Drop of Vanilla’ comprises as the name suggests a drop of vanilla in water as the main ingredients. The vanilla used comes from Uganda, sourced with the aim of working towards sustainable long-term vanilla production in partnership with local vanilla producers, most of whom are women.

pureDKNY A Drop of Vanilla is a fresh, clean scent packaged in recycled and recyclable materials; and is ideal for summer. pureDKNY was created to instill a sense of calm and pureness, a a concept carried through to the simplicity in the design of the bottles which remind me of water bottle and give of the feeling of a refreshing and cleansing product. I, however didn’t smell much of the vanilla notes; I don’t like sweet smells staying on my skin as they start to get a bit sickly making me feel slightly nauseous as the day wears on, however I feel the fragrance could have done with just a touch more of the vanilla notes.
pureDKNY A Drop of Vanilla is ideal for those seeking simplicity in their fragrances, if you like CKOne you will love this. Joining A Drop of Vanilla is the latest release, pureDKNY Verbena, in what the company hopes will become a growing collection of fragrances designed to give back to the communities they work with. A zesty citrus and floral fragrance, pureDKNY Verbena uses the Verbena Basil a sits main ingredient, a plant sourced from farmers in Togo, and is one that has a citrus lemon like quality that give the fragrance its signature scent. The Verbena Basil is a plant that has been used in creating fragrances and infusions for centuries.
[Image credits: pureDKNY – Verbena]
Proceeds from pureDKNY go towards funding initiatives by the humanitarian organisation; CARE. Based in Uganda’s Mukono district in the south west of the country one of CARE’s projects includes working with Ugandan vanilla bean producers, and sees DKNY’s involvement in a project supporting approximately 900 producers who are part of the Ugandan Vanilla Association. Also in partnership with CARE DKNY ‘s involvement in Togo will go towards supporting Verbena Basil farmers in the country.

…As we approach the season of giving for every pureDKNY gift set bought, DKNY will donate £1 to CARE

Additional details:
pureDKNY currently priced at: £48-£67 (100ml) USD$30-USD$85
For further information about the perfume, to purchase or find a stockist in the US visit: 
www.dkny.com 
the project being supported visit: www.dknyfragrances.co.uk

Leave a Reply

Your e-mail address will not be published. Required fields are marked *

  • This popular Africanisim beautifully illustrates the pioneering spirit of togethernes. It highlights how working and collaborating with others can propel you to new heights. Building a business rarely happens in isolation. Atelier Fifty Five seeks to to shine the light on African brands, and this includes extending a hand by sharing our knowledge and expertise to help African brands become the best they can be. So let us go together. Sign up to the Atelier Fifty Five Academy mailing list and join a community of ambitious creative business owners dedicated to creating brands that make their audiences sit up and take notice.⁣
.⁣
.⁣
.⁣
.⁣
.⁣
.⁣
.  #quotes #inspirationalquotes #motivationalquotes #africanproverb #brandstrategy #creativeentrepreneur  #entrepreneur #mycreativebiz  #brandbuilding #africanstartup #africanbusiness #makeithappen
  • Preserving traditional skills the Kayla cushion by Frida 54 highlights the art of Tritik, a process of knotting and sewing that results in a variety of symmetric patterns. Handwoven with 100% cotton from the cotton mills of northern Cameroon the textiles are dyed with handmade dyes using ancestral techniques. [📷 credit: @frida_54 ]
  • Values . Respecting the design [📷 credit: @atelierfiftyfive]
  • Infuse your interior style with the colourful elegance of African beaded necklaces courtesy of The African Woven Necklace light shade by @moderngesture. The design features graduating circular hoops each hand wrapped with colourful woven thread bands. Handcrafted in Cape Town, South Africa by designer Candice Lawrence, the lighting is available in the  Atelier Fifty Five shop. [📷 credit: @atelierfiftyfive]
  • Eight years ago I started a blog as a place to document the interesting things I was discovering with regards to the design and creativity emerging from Africa. From the moment I created my first blog post little did I know where the journey would take me. Fast-forward to present day I have not only been privileged to witness the development of an industry, but to also have an active role in creating awareness about it.

On this journey, I have seen Africa’s design industry grow from a handful of names from a handful countries to a continent wide-reach. Some names that were just starting out have become internationally respected leaders in their field, whilst behind them, a new generation of names are coming up and claiming their place in the industry.

To say that it is an exciting time for African design and creativity would be a gross understatement! We are in a time of rapid advancement and unbridled creative expression, that is setting the foundations and standards for future generations to build on. And like many other emerging industries in Africa, creativity is opening up opportunities to those who are willing to seize them. And seizing them designers are!

And as Atelier Fifty Five begins a new chapter it is an opportunity for me to renew my commitment to supporting the development of the African design industry and helping those I work with and write about, and work with to fulfill their potential for creating world-class brands. 
I invite you to visit our website to discover more. [Link in bio]

Tapiwa, Founder Atelier Fifty Five
  • Instagram Image

Instagram @ atelierfiftyfive