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A Peaceful Weekend Home In Zimbabwe’s Matobo Hills

  Matobo also known as Matopos in the southern region of Zimbabwe is an area of outstanding natural beauty, known for its imposing gravity-defying granite formations, balancing rock formations created by the gradual erosion of the area’s granite plateau. These formations form the Matobo National Hills a part of the Matobo National Park. The Matobo Hills are a UNESCO World Heritage Site, as the area is recognised for the highest concentration of prehistoric rock paintings in Southern Africa. It is also the historical land of King Mzilikazi and his son Lobengula. For lovers of wildlife, the Matobo National Park is […]

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Calling All Emerging Accessory Designers Enter The ABURY Design Experience

If you are passionate about designing and producing accessories that not only look good but have a positive impact, then it is not too late to enter the Abury Design Experience (ADEx) competition to be in with a chance to create a capsule accessories collection for the sustainable luxury accessory brand, Abury. Abury’s ethos is to combine traditional, old-world crafts with avant-garde design to create a new luxury style that fosters intercultural exchange and helps preserves world crafts. And, now in its second year, ADEx is an international design competition- held in partnership with Harper’s Bazaar Germany -that builds on […]

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The Ndau Collection Luxury Scents Inspired by Africa Past And Present

Zimbabwean jewellery label The Ndau Collection launched their first collection of luxury scents inspired by Africa past and present. The collection was created in collaboration with South African parfumer, Tammy Frazer of Frazer Parfum. Blended from rare botanicals and aromatics each scent takes the wearer on a journey inspired by Africa’s past and present, from the origins of perfume on the continent to the treks of the continent’s first inhabitants through to the present day traveller.

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  • This popular Africanisim beautifully illustrates the pioneering spirit of togethernes. It highlights how working and collaborating with others can propel you to new heights. Building a business rarely happens in isolation. Atelier Fifty Five seeks to to shine the light on African brands, and this includes extending a hand by sharing our knowledge and expertise to help African brands become the best they can be. So let us go together. Sign up to the Atelier Fifty Five Academy mailing list and join a community of ambitious creative business owners dedicated to creating brands that make their audiences sit up and take notice.⁣
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.  #quotes #inspirationalquotes #motivationalquotes #africanproverb #brandstrategy #creativeentrepreneur  #entrepreneur #mycreativebiz  #brandbuilding #africanstartup #africanbusiness #makeithappen
  • Preserving traditional skills the Kayla cushion by Frida 54 highlights the art of Tritik, a process of knotting and sewing that results in a variety of symmetric patterns. Handwoven with 100% cotton from the cotton mills of northern Cameroon the textiles are dyed with handmade dyes using ancestral techniques. [📷 credit: @frida_54 ]
  • Values . Respecting the design [📷 credit: @atelierfiftyfive]
  • Infuse your interior style with the colourful elegance of African beaded necklaces courtesy of The African Woven Necklace light shade by @moderngesture. The design features graduating circular hoops each hand wrapped with colourful woven thread bands. Handcrafted in Cape Town, South Africa by designer Candice Lawrence, the lighting is available in the  Atelier Fifty Five shop. [📷 credit: @atelierfiftyfive]
  • Eight years ago I started a blog as a place to document the interesting things I was discovering with regards to the design and creativity emerging from Africa. From the moment I created my first blog post little did I know where the journey would take me. Fast-forward to present day I have not only been privileged to witness the development of an industry, but to also have an active role in creating awareness about it.

On this journey, I have seen Africa’s design industry grow from a handful of names from a handful countries to a continent wide-reach. Some names that were just starting out have become internationally respected leaders in their field, whilst behind them, a new generation of names are coming up and claiming their place in the industry.

To say that it is an exciting time for African design and creativity would be a gross understatement! We are in a time of rapid advancement and unbridled creative expression, that is setting the foundations and standards for future generations to build on. And like many other emerging industries in Africa, creativity is opening up opportunities to those who are willing to seize them. And seizing them designers are!

And as Atelier Fifty Five begins a new chapter it is an opportunity for me to renew my commitment to supporting the development of the African design industry and helping those I work with and write about, and work with to fulfill their potential for creating world-class brands. 
I invite you to visit our website to discover more. [Link in bio]

Tapiwa, Founder Atelier Fifty Five
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Instagram @ atelierfiftyfive