Aduna Make Baobab The African Superfood Famous Campaign

Health, beauty and social brand, Aduna, has recently launched #MakeBaobabFamous, a nationwide campaign to help increase awareness of baobab the African superfood. Found in 32 countries across the continent the baobab tree has been revered throughout Africa for its longevity and natural well-being properties. Baobab fruit has many health benefits as it  is rich in fibre, antioxidants and vitamin C, which contributes to normal immune function, energy release and skin health. Yet, despite growing abundantly, baobab fruit mainly goes to waste due to a lack of demand and global awareness of the benefits, but with an estimated worth of $1 billion to rural Africa, as a superfood the fruit could potentially provide an income for around 10 million households.
[Image credit: Aduna Baobab Superfruit Powder – Aduna]

Modern African Food And Recipes From The Groundnut Cookbook

Modern African Food And Recipes From The Groundnut Cookbook

 

Whilst passing through Waterstones Piccadilly, my eye was drawn to a colourful book display positioned in front of the elevators. Stopping to get a better a look I was introduced to The Groundnut Cookbook, exploring modern African food. The Groundnut Cookbook was written by Duval Timothy, Jacob Fodio Todd and Folayemi Brown three friends who run a bi-monthly London supper club called The Groundnut, hence the name of the book.

 

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Modern African Food Colourful Cooking With Siba Mtongana

Viewers of the Africa Channel will be familiar with cooking show, ‘Cooking with Siba’, presented by food editor and writer, Siba Mtongana. Siba’s vivacious personality won her many fans, not just in her home country South Africa, but also across the Continent. In October Siba brought her fusion of modern African food and international cooking styles to a global audience with the premiere of her new show, ‘Siba’s Table’ on the Food Network UK cable channel. Siba becomes the second South African TV Chef to get a Food Network show after her mentor Jenny Morris. I did not manage to catch all the episodes, but those I did offered an insight into Siba’s home life and the food she cooks for friends and family.
[Image credits: Siba’s Sunday Trifle, Siba’s Table – Food Network UK]
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Luxury Made In Africa Brand YSWARA Precious African Teas

Working for many years in the design industry, I have always been fascinated with the way brands develop, the stories behind them, and so have delighted in watching innovative luxury tea made in Africa brand, Yswara blossom into something truly special. When I was first introduced to Yswara about a year and half ago, the made in Africa tea brand was still in its infancy, developing its visual face so to speak, and whilst their current website was being created, their blog had some insightful information on the evolution of their logo and icon, which if I remember correctly is based on the Chi Wara, itself a well-known African icon, in the form of a headdress representing the antelope, that were carved and worn by the Bamana people of Mali. Yswara’s resulting logo pays homage to African tradition, heritage and culture, and to me also looks like the sun radiating warmth. As a tea lover, the Yswara brand holds much appeal for me, and can appreciate the thought, care and attention to detail that has gone into creating an exceptional tea drinking experience.
[Image credit: Yswara Tea]
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African Food Made Easy Pepper & Stew Cooking Sauces

Sky Living TV channel in the UK is currently running a series called Cooks to Market. The concept of the show is to get budding cooks and food brands onto retail shelves, and see two different brands going up against each other and selling their product in food market and win the chance to pitch their idea to a panel of leading food UK experts. Of the two episodes I have managed to catch, both featured African food brands who  both outsold their rivals to go on and make impassioned pitches, which has landed both brands shelf space in Partridges, one of the UK’s most prestigious food retailers who have the honour of being the Queen’s grocers. Pepper & Stew was one of the brands featured, introducing their range of African cooking sauces to a new audience.
 [Image credits: African Cooking Sauces – Pepper & Stew]

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Marcus Samuelsson Ambessa Includes African Inspired Teas

Amharic for Lion, Ambessa is a new range of specialty teas created by top chef Marcus Samuelsson. Marcus embarked on creating the tea blends whilst writing his recently published memoirs; Yes, Chef. For the people of Ethiopia Ambessa represents pride, strength and independence; and for Marcus’ Ambessa also represents his travels, experiences and the everyday journeys that are a part of life. The range also includes a selection of African inspired teas.
[Image credit: Ambessa Teas – Marcus Samuelsson]
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Modern Artisanal Honest Chocolate Made In South Africa

Experimentation using raw cacao to produce a healthy treat led to the creation of Honest Chocolate; a small artisanal chocolate company based in Cape Town, South Africa. The company’s founder, Anthony Gird began teaching himself the art of chocolate making and was soon joined by Michael de Klerk who had also been experimenting with raw chocolate whilst in London. Using ‘traditional, old school chocolate making methods’ small batches are handmade by a team of four that includes Anthony and Michael. The Honest Chocolate made in South Africa uses raw organic cacao hat comes from Ecuador.
[Image credits: clockwise from top left, Bonbons, Chocolate Spread, Chocolate Slabs – Honest Chocolate]
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Modern Mauritian Food Shelina Permalloo Master Chef UK Winner

A chef who brings ‘…bring[s] sunshine to a plate’ is how Gregg Wallace and John Torode, the judges of Masterchef UK described 2012 winner Shelina Permalloo’s cooking of modern Mauritian food. British-born of Mauritian descent Shelina was inspired to cook by her mum and aunty, developing a love of food at a young age as she helped her Mum with the cooking. Having grown-up in the UK Shelina also credits food with helping her to better understand her Mauritian heritage and culture, saying it makes her feel closer to Mauritius, her heritage and her family. Throughout the competition Shelina brought her Mauritian heritage into her dishes, the winning menu of modern Mauritian food which comprised octopus for starter, mutton curry for the main and mango cannelloni filled with lime curd for dessert, had the judges proclaiming that ‘they were the best they had ever tasted on the show’, hight praise indeed! Winning the title of Masterchef 2012 also meant that Shelina has become only the second women in the show’s eight years to win the title.
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Caranda Soothing Speciality Teas Inspired By Africa

A longing for the familiar tastes of home led Liberian entrepreneur, Doughba Caranda-Martin to set up Caranda Fine Foods, a business that specialises in creating a range of premium beverages and condiments inspired by the diverse regions of the African continent. Residing in the USA, Doughba recalls childhood memories of evening walks collecting the leaves and herbs that were then boiled with Lemongrass. Doughba started out blending teas inspired by Africa and the product range has since expanded to include coffees, cocoas and condiments like flavoured salts and meat rubs.

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