Working for many years in the design industry, I have always been fascinated with the way brands develop, the stories behind them, and so have delighted in watching the innovative luxury tea brand, Yswara
blossom into something truly special. When I was first introduced to Yswara about a year and a half ago, the made in Africa tea brand was still in its infancy, developing its visual face so to speak, and whilst their current website was being created, their blog had some insightful information on the evolution of their logo and icon, which if I remember correctly is based on the Chi Wara, itself a well-known African icon, in the form of a headdress representing the antelope, that were carved and worn by the Bamana people of Mali. Yswara’s resulting logo pays homage to African tradition, heritage and culture, and to me also looks like the sun radiating warmth. As a tea lover, the Yswara brand holds much appeal for me and can appreciate the thought, care and attention to detail that has gone into creating an exceptional tea drinking experience.