I have mentioned my love of tea several times on the blog. For me, it is about more than justing drinking it, but rather a chance to take a break unwind, relax and reflect. So naturally, am drawn to brands that create an exceptional tea drinking experience. And recently discovered Sayra, a high-end tea house that celebrates the art and history of Moroccan tea drinking rituals.
The SWAADY Group, creators of the luxury tea brand YSWARA, have created Akrafo a range of luxury premium organic artisanal teas, and gourmet sweet and savoury condiments ethically made in Africa. The name Akrafo refers to the soul-washers of the ancient Ashanti kingdom, who were responsible for the well-being of the community. And it is this spirit of looking out for others that is instilled into the Akrafo ethos, which upholds the SWAADY Group’s Luxe Ubuntu philosophy, of creating luxury brands with a social responsibility.
The launch of luxury tea brand YSWARA’s Johannesburg tearoom has been joined by the opening of one in Accra, Ghana. The YSWARA tearoom and boutique is part of a collaborative space shared with local retailer Luxury Living and Akrafo, YSWARA’S sister brand of gourmet condiment’s, bringing gourmet and interior decor experience to the city’s stylish residents.
There is nothing I love more than a good cup of tea, the stronger the better. Anytime is teatime as far as I am concerned, so you can only imagine what I think about those who take their tea as seriously as I do. Like YSWARA for instance, the luxury tea brand championing made in Africa, who are reviving the ceremony of ancient African tea drinking rituals with its offering of specially blended teas and accompanying accessories. And now you can immerse yourself fully in the YSWARA brand experience with the launch of their flagship tearoom and store in Johannesburg.
A longing for the familiar tastes of home led Liberian entrepreneur, Doughba Caranda-Martin to set up Caranda Fine Foods, a business that specialises in creating a range of premium beverages and condiments inspired by the diverse regions of the African continent. Residing in the USA, Doughba recalls childhood memories of evening walks collecting the leaves and herbs that were then boiled with Lemongrass. Doughba started out blending teas inspired by Africa and the product range has since expanded to include coffees, cocoas and condiments like flavoured salts and meat rubs.