A longing for the familiar tastes of home led Liberian entrepreneur, Doughba Caranda-Martin to set up Caranda Fine Foods, a business that specialises in creating a range of premium beverages and condiments inspired by the diverse regions of the African continent. Residing in the USA, Doughba recalls childhood memories of evening walks collecting the leaves and herbs that were then boiled with Lemongrass. Doughba started out blending teas inspired by Africa and the product range has since expanded to include coffees, cocoas and condiments like flavoured salts and meat rubs.
Pink pepper and citrus, exotic pepper, and sea salt and nibs are just some of the rather interesting flavour combinations you will find in a Madécasse African made chocolate bar. Recently named ‘one of the world’s 50 most innovative companies’ by Fast Company magazine, Madécasse is on a mission to revolutionise the African chocolate industry by becoming one of the few fine chocolate companies to produce a bar that is not only grown in Africa, but is also produced in Africa. The stats on the website highlight the fact that although Africa produces 70% of the world’s cocoa, actual African made chocolate production amounts to less than 1%. Made in Madagascar, Madécasse is luxury gourmet chocolate from a single source and available in a range of chocolate and cooking chocolate bars. I think the packaging is beautiful, a clean and elegant blend of subtlety contrasted with a colourful strip that not only identifies the type/flavour, but also serves to help them stand out on the shelf.
[Image credit: Madécasse]