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IKEA’S Modern Rituals In Collaboration With African Designers

In a preview of its forthcoming collaboration with African designers IKEA introduces ÖVERALLT a limited edition collection of tableware, textiles, and seating inspired by the modern rituals across all cultures that punctuate everyday life, what we do and use to make us feel at home. The collection was developed by ten designers from seven African countries partnered with IKEA’s team of designers.

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Reform Studio’s Eco-Friendly Fashion Accessories Made In Egypt

  Reform Studio is an Egyptian based furniture and product design studio that I first featured on Atelier Fifty Five a couple of years ago. The company founded by Hend Riad and Mariam Hazem focuses on sustainable design, using materials such as discarded plastic and cotton threads to create Plastex, their durable, eco-friendly material. The award-winning studio now introduces Torero a collection of eco-fashion satchels made out of the company’s signature fabric and crafted by the skillful hands of two craftsmen and two housewives. Torero is all about style with a purpose.  

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Africa.Now – Exploring Africa’s Creative Community With Design Indaba

  Having spent the last seven years bringing you some of the names, designs, and services that have shaped the emergence and development of the creative industries across Africa one cannot help but be inspired by the energy surrounding what is happening; that feeling that anything is possible. Something that can at times be hard to articulate in a post when experiencing it in person can be so much more impactful. And this is the premise of Design Indaba’s Africa.Now initiative and video series, which brings you closer to the action through on-screen interviews with those who are an active […]

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Kheyameya Textile Project Celebrates The Ancient Art Of Egyptian Appliqué

  The ancient art Of Egyptian appliqué has inspired a textile project called Kheyameya. Kheyameya refers to the intricately stitched textiles made by the legendary Tentmakers of Cairo, highly skilled artists who for centuries have created appliqué textiles that were traditionally used to line the interior of tents. As time has passed the number of artists has dwindled and the Khayameya produced today are mainly for home furnishings or wall hangings for the tourist market.

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Reform Studio Creating Sustainable Egyptian Product And Furniture Design

Reform Studio is a sustainable Egyptian product and furniture design studio born out of a belief that design can help address challenging social issues, namely the problem of accumulating waste in Egypt. Reform Studio was founded by Hend Riad and Mariam Hazem who along with design researcher Dina Amin started out by experimenting with various solutions and products to tackle the issue, and ended up creating Plastex, an award-winning eco-material made by weaving discarded plastic bags and threads. [Main image credit: Ahwa Collection – Reform Studio]

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  • Eight years ago I started a blog as a place to document the interesting things I was discovering with regards to the design and creativity emerging from Africa. From the moment I created my first blog post little did I know where the journey would take me. Fast-forward to present day I have not only been privileged to witness the development of an industry, but to also have an active role in creating awareness about it.

On this journey, I have seen Africa’s design industry grow from a handful of names from a handful countries to a continent wide-reach. Some names that were just starting out have become internationally respected leaders in their field, whilst behind them, a new generation of names are coming up and claiming their place in the industry.

To say that it is an exciting time for African design and creativity would be a gross understatement! We are in a time of rapid advancement and unbridled creative expression, that is setting the foundations and standards for future generations to build on. And like many other emerging industries in Africa, creativity is opening up opportunities to those who are willing to seize them. And seizing them designers are!

And as Atelier Fifty Five begins a new chapter it is an opportunity for me to renew my commitment to supporting the development of the African design industry and helping those I work with and write about, and work with to fulfill their potential for creating world-class brands. 
I invite you to visit our website to discover more. [Link in bio]

Tapiwa, Founder Atelier Fifty Five
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  • Colourful basketry, soulful sculpture and an elegant candle make a nice placeholder we think, as we prepare to usher in a new chapter of the Atelier Fifty Five journey. [📷 credit: @atelierfiftyfive]
  • Gifted hands. A glimpse behind the scenes of Kaross a South African based embroidery initiative, whose artisans transform furnishings into works of art. [📷 credit: Kaross]
  • Tools of the trade, a hand carved printing block stamp by textile designer @juliekouamo whose evocative designs tell the stories of cultures past and present. Julie's textiles feature richly layered patterns, textures and printed pictures that come together to create vibrant collages. [📷 credit: @tapiwamatsinde]
  • Fishermen's boats, a familiar sight along the Senegalese coast line. [📷 credit: @tapiwamatsinde]

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