Reform Studio’s Eco-Friendly Fashion Accessories Made In Egypt

 

Reform Studio is an Egyptian based furniture and product design studio that I first featured on Atelier Fifty Five a couple of years ago. The company founded by Hend Riad and Mariam Hazem focuses on sustainable design, using materials such as discarded plastic and cotton threads to create Plastex, their durable, eco-friendly material. The award-winning studio now introduces Torero a collection of eco-fashion satchels made out of the company’s signature fabric and crafted by the skillful hands of two craftsmen and two housewives. Torero is all about style with a purpose.

 

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Africa.Now – Exploring Africa’s Creative Community With Design Indaba

 

Having spent the last seven years bringing you some of the names, designs, and services that have shaped the emergence and development of the creative industries across Africa one cannot help but be inspired by the energy surrounding what is happening; that feeling that anything is possible. Something that can at times be hard to articulate in a post when experiencing it in person can be so much more impactful. And this is the premise of Design Indaba’s Africa.Now initiative and video series, which brings you closer to the action through on-screen interviews with those who are an active part of shaping the story, and at the same time giving you a window into what is happening on the ground through the video’s electric montage of music events, fashion shows, street festivals workshops and more.

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Kheyameya Textile Project Celebrates The Ancient Art Of Egyptian Appliqué

 

The ancient art Of Egyptian appliqué has inspired a textile project called Kheyameya. Kheyameya refers to the intricately stitched textiles made by the legendary Tentmakers of Cairo, highly skilled artists who for centuries have created appliqué textiles that were traditionally used to line the interior of tents. As time has passed the number of artists has dwindled and the Khayameya produced today are mainly for home furnishings or wall hangings for the tourist market.

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Reform Studio Creating Sustainable Egyptian Product And Furniture Design

Reform Studio is a sustainable Egyptian product and furniture design studio born out of a belief that design can help address challenging social issues, namely the problem of accumulating waste in Egypt. Reform Studio was founded by Hend Riad and Mariam Hazem who along with design researcher Dina Amin started out by experimenting with various solutions and products to tackle the issue, and ended up creating Plastex, an award-winning eco-material made by weaving discarded plastic bags and threads.
[Main image credit: Ahwa Collection – Reform Studio]
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