No-one wakes up and automatically knows how to run a business. It is a skill that needs to be learned and honed over time, even if you have a natural talent for it. As a creative entrepreneur, I stumbled many times in the early years of trying to build a successful business. I had no immediate examples of what I needed to do, so just went with what I thought would be the right things to do. Much of my early ideas about business were borne from novels featuring successful heroines who made having their dream businesses look easy and that made me want to be like them. Reality bites and separating fantasy from reality has been a long and difficult path to where I am now.