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Small/independent businesses can find it hard to compete with the ‘slash all prices’ nature of major shopping events like Black Friday and Cyber Monday. Whilst large established retailers can afford to drastically cut their prices in a bid to attract shoppers, for the small business owner following suit could mean barely making a profit and negatively impacting their bottom line. Enter Small Business Saturday an annual event that encourages consumers to support their local small independent business owners by spending their money with them instead.

Small Business Saturday’s aim is to celebrate and support small businesses, recognising them for the contributions they make to their local communities. Started by American Express in 2010 In the US it is the first Saturday after Thanksgiving, in the UK the first Saturday in December.

Many of Africa’s designers and makers are small independent businesses that need our support to help them thrive and grow. From the beginning, Atelier Fifty Five has focused on showing our readers where to buy the products we feature in our editorials. Now taking this a step further we have partnered with a selection of designers handpicked by me, Tapiwa, to give you direct access to their products with the forthcoming launch of our dedicated shop. Make sure you are on our mailing list to know when it does. In the meantime browse our curated gift list for inspiration.

And this Small Business Saturday we at Atelier Fifty Five encourage you to Buy African and share and tag your favourite African brands and retailers with the #buyAfrican

Here’s to supporting our designers!

 

– Tapiwa Matsinde

 

[Image credits: The image shown belongs to Miminat. If downloaded and used elsewhere please credit accordingly.]

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  • Eight years ago I started a blog as a place to document the interesting things I was discovering with regards to the design and creativity emerging from Africa. From the moment I created my first blog post little did I know where the journey would take me. Fast-forward to present day I have not only been privileged to witness the development of an industry, but to also have an active role in creating awareness about it.

On this journey, I have seen Africa’s design industry grow from a handful of names from a handful countries to a continent wide-reach. Some names that were just starting out have become internationally respected leaders in their field, whilst behind them, a new generation of names are coming up and claiming their place in the industry.

To say that it is an exciting time for African design and creativity would be a gross understatement! We are in a time of rapid advancement and unbridled creative expression, that is setting the foundations and standards for future generations to build on. And like many other emerging industries in Africa, creativity is opening up opportunities to those who are willing to seize them. And seizing them designers are!

And as Atelier Fifty Five begins a new chapter it is an opportunity for me to renew my commitment to supporting the development of the African design industry and helping those I work with and write about, and work with to fulfill their potential for creating world-class brands. 
I invite you to visit our website to discover more. [Link in bio]

Tapiwa, Founder Atelier Fifty Five
  • Instagram Image
  • Colourful basketry, soulful sculpture and an elegant candle make a nice placeholder we think, as we prepare to usher in a new chapter of the Atelier Fifty Five journey. [📷 credit: @atelierfiftyfive]
  • Gifted hands. A glimpse behind the scenes of Kaross a South African based embroidery initiative, whose artisans transform furnishings into works of art. [📷 credit: Kaross]
  • Tools of the trade, a hand carved printing block stamp by textile designer @juliekouamo whose evocative designs tell the stories of cultures past and present. Julie's textiles feature richly layered patterns, textures and printed pictures that come together to create vibrant collages. [📷 credit: @tapiwamatsinde]
  • Fishermen's boats, a familiar sight along the Senegalese coast line. [📷 credit: @tapiwamatsinde]

Instagram @ atelierfiftyfive