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Kenyan-based jewellery designer Adele Dejak turns to her Nigerian roots with Àmi, her latest luxury jewellery collection designed in collaboration with Afrominima, the Nigerian design and lifestyle brand by Olubunmi Adeyemi that fuses the ethos of Scandinavian style, Japanese minimalism with African heritage.

Àmi is a Yoruba word meaning symbol, and perfectly describes the ethos and shapes making up the designs in the collection. Adele Dejak is on a mission to champion the African renaissance that is sweeping the continent. As such Àmi pays homage to the African tradition of evolution and tells the story of courage, strength, hope, pride, and prosperity. And I would add grace and elegance to that list.


Anjiola aluminium Ami Adele Dejak Afrominima Jewellery Made In Kenya African Luxury Fashion

Produced in upcycled brass and aluminium the Àmi collection comprises three distinctive neckpieces. Each displays the Adele Dejak signature style of bold shapes paired with the sleek, minimal lines that characterise Afrominima’s products. The result is made in Africa Afrominimalist at is best.

Ademide Hammered Ami Adele Dejak Afrominima Jewellery Made In Kenya African Luxury Fashion


The Àmi collection was launched at Luxury Connect Africa in Paris.


– Tapiwa Matsinde


Additional details:

For further information about Adele Dejak, and to see the complete collection visit:

For further information about Afrominima visit: @afrominima


[Image credits: The images shown belong to Adele Dejak. If downloaded and used elsewhere please credit accordingly.]


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  • Eight years ago I started a blog as a place to document the interesting things I was discovering with regards to the design and creativity emerging from Africa. From the moment I created my first blog post little did I know where the journey would take me. Fast-forward to present day I have not only been privileged to witness the development of an industry, but to also have an active role in creating awareness about it.

On this journey, I have seen Africa’s design industry grow from a handful of names from a handful countries to a continent wide-reach. Some names that were just starting out have become internationally respected leaders in their field, whilst behind them, a new generation of names are coming up and claiming their place in the industry.

To say that it is an exciting time for African design and creativity would be a gross understatement! We are in a time of rapid advancement and unbridled creative expression, that is setting the foundations and standards for future generations to build on. And like many other emerging industries in Africa, creativity is opening up opportunities to those who are willing to seize them. And seizing them designers are!

And as Atelier Fifty Five begins a new chapter it is an opportunity for me to renew my commitment to supporting the development of the African design industry and helping those I work with and write about, and work with to fulfill their potential for creating world-class brands. 
I invite you to visit our website to discover more. [Link in bio]

Tapiwa, Founder Atelier Fifty Five
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  • Colourful basketry, soulful sculpture and an elegant candle make a nice placeholder we think, as we prepare to usher in a new chapter of the Atelier Fifty Five journey. [📷 credit: @atelierfiftyfive]
  • Gifted hands. A glimpse behind the scenes of Kaross a South African based embroidery initiative, whose artisans transform furnishings into works of art. [📷 credit: Kaross]
  • Tools of the trade, a hand carved printing block stamp by textile designer @juliekouamo whose evocative designs tell the stories of cultures past and present. Julie's textiles feature richly layered patterns, textures and printed pictures that come together to create vibrant collages. [📷 credit: @tapiwamatsinde]
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