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Nzuri is an ethically conscious luxury textiles brand that is immersed in ancient hand weaving traditions from around the world. The brand, founded in 2013 by Eno Jonah, is driven by an ethos to preserve traditional craftsmanship, cultural heritage, and the integrity of small industries.  And is inspired by a love of travel, which enabled Eno to learn about the beauty, and value of textiles in different cultures across Africa, Latin America, and Asia.

Eno who grew up in Nigeria, and now lives in the US, works with teams of weavers and highly skilled artisans in West Africa, many of whom are from the generational weaving families she grew up with. The collections produced blend traditional techniques and motifs with modern aesthetics Nzuri’s collections exude understated elegance. She also produces a cashmere line in Mongolia, and works with weavers in Guatemala, tapping into a 150-year old heritage of Mayan weavers.


Edo Cushion Nzuri Textiles Traditional Weaving West Africa


“Our partnerships with our artisans provides new opportunities, enhances self-sufficiency and works to empower local entrepreneurship.” – Eno Jonah


Nzuri emphasizes sustainable, responsible and ethical textile production, and is committed to working with local artisans to sustain their livelihoods. Materials such as cotton are locally sourced, and the company produces its own natural dyes, among them indigo.


Biarritz Nzuri Textiles Cashmere Mongolia


Counteracting our discard culture, Nzuri’s furnishings are meticulously woven to age beautifully and become family heirlooms.


– Tapiwa Matsinde


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For further information about Nzuri visit:


[Image credits: The images shown belong to Nzuri. If downloaded and used elsewhere please credit accordingly.]


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  • Eight years ago I started a blog as a place to document the interesting things I was discovering with regards to the design and creativity emerging from Africa. From the moment I created my first blog post little did I know where the journey would take me. Fast-forward to present day I have not only been privileged to witness the development of an industry, but to also have an active role in creating awareness about it.

On this journey, I have seen Africa’s design industry grow from a handful of names from a handful countries to a continent wide-reach. Some names that were just starting out have become internationally respected leaders in their field, whilst behind them, a new generation of names are coming up and claiming their place in the industry.

To say that it is an exciting time for African design and creativity would be a gross understatement! We are in a time of rapid advancement and unbridled creative expression, that is setting the foundations and standards for future generations to build on. And like many other emerging industries in Africa, creativity is opening up opportunities to those who are willing to seize them. And seizing them designers are!

And as Atelier Fifty Five begins a new chapter it is an opportunity for me to renew my commitment to supporting the development of the African design industry and helping those I work with and write about, and work with to fulfill their potential for creating world-class brands. 
I invite you to visit our website to discover more. [Link in bio]

Tapiwa, Founder Atelier Fifty Five
  • Instagram Image
  • Colourful basketry, soulful sculpture and an elegant candle make a nice placeholder we think, as we prepare to usher in a new chapter of the Atelier Fifty Five journey. [📷 credit: @atelierfiftyfive]
  • Gifted hands. A glimpse behind the scenes of Kaross a South African based embroidery initiative, whose artisans transform furnishings into works of art. [📷 credit: Kaross]
  • Tools of the trade, a hand carved printing block stamp by textile designer @juliekouamo whose evocative designs tell the stories of cultures past and present. Julie's textiles feature richly layered patterns, textures and printed pictures that come together to create vibrant collages. [📷 credit: @tapiwamatsinde]
  • Fishermen's boats, a familiar sight along the Senegalese coast line. [📷 credit: @tapiwamatsinde]

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