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The luxury French fashion house, Hermès recently launched La Marche du Zambeze, a stunning silk twill scarf that was the result of a collaboration with South African ceramic studio, Ardmore. Celebrating African art and creativity the scarf was designed by Ardmore’s artisans. La Marche du Zambeze is set in the great river lands of the Zambezi tracing its course from the savannah to the delta marshes and features a majestic elephant at its centre, symbolising family and power. Gathered around the elephant are the creatures of his kingdom, giraffe, zebra, leopard, and crocodile. The river’s flora is silhouetted all around the composition, off-setting rich patterns of python and crocodile skin.

An highly-creative collective of Zulu, Zimbabwean, and Sotho artisan potters, Ardmore was founded in 1985, by Fée Halsted and is renowned for producing modern day collectibles.
– Tapiwa Matsinde
Additional Details:
La Marche du Zambeze scarf is priced at: £280
For further information about the scarf and to purchase visit: http://uk.hermes.com
For further information about Ardmore visit: www.ardmoreceramics.co.za
[Image credit: All images belong to Hermès. If downloaded and used elsewhere please credit accordingly.]

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  • Eight years ago I started a blog as a place to document the interesting things I was discovering with regards to the design and creativity emerging from Africa. From the moment I created my first blog post little did I know where the journey would take me. Fast-forward to present day I have not only been privileged to witness the development of an industry, but to also have an active role in creating awareness about it.

On this journey, I have seen Africa’s design industry grow from a handful of names from a handful countries to a continent wide-reach. Some names that were just starting out have become internationally respected leaders in their field, whilst behind them, a new generation of names are coming up and claiming their place in the industry.

To say that it is an exciting time for African design and creativity would be a gross understatement! We are in a time of rapid advancement and unbridled creative expression, that is setting the foundations and standards for future generations to build on. And like many other emerging industries in Africa, creativity is opening up opportunities to those who are willing to seize them. And seizing them designers are!

And as Atelier Fifty Five begins a new chapter it is an opportunity for me to renew my commitment to supporting the development of the African design industry and helping those I work with and write about, and work with to fulfill their potential for creating world-class brands. 
I invite you to visit our website to discover more. [Link in bio]

Tapiwa, Founder Atelier Fifty Five
  • Instagram Image
  • Colourful basketry, soulful sculpture and an elegant candle make a nice placeholder we think, as we prepare to usher in a new chapter of the Atelier Fifty Five journey. [📷 credit: @atelierfiftyfive]
  • Gifted hands. A glimpse behind the scenes of Kaross a South African based embroidery initiative, whose artisans transform furnishings into works of art. [📷 credit: Kaross]
  • Tools of the trade, a hand carved printing block stamp by textile designer @juliekouamo whose evocative designs tell the stories of cultures past and present. Julie's textiles feature richly layered patterns, textures and printed pictures that come together to create vibrant collages. [📷 credit: @tapiwamatsinde]
  • Fishermen's boats, a familiar sight along the Senegalese coast line. [📷 credit: @tapiwamatsinde]

Instagram @ atelierfiftyfive