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Modern African Design Doreen Mashika Capsule Collection for eBay Germany

Some weeks back I did a feature on Kenyan jewellery designer, Gladys Macharia’s collaboration with Urbanara, as one of three winners of the Kenya-based ‘African Designers for Tomorrow‘ award. Another winner of competition was Doreen Mashika, who today as part of the award sees the launch of her covetable modern African design in the form of a jewellery and accessories capsule collection, Doreen Mashika for eBay, Germany, which was produced in collaboration with the online platform.
[Main image credit: Beaded Bracelet – Doreen Mashika for eBay Germany]

Beaded Choker - Doreen Mashika for eBay Germany

 [Image credit: Beaded Choker – Doreen Mashika for eBay Germany]
Based in Zanzibar just of the coast of Tanzania, Doreen is one of the continent’s leading fashion, jewellery and accessory designers, her eponymous brand known for its contemporary twist on traditional techniques and details. Doreen Mashika for eBay is a colourful and eye-catching 13 piece capsule fashion, jewellery and accessory collection. The limited edition collection comprises a tassel chain necklace, a choker, three bracelets, a Zebra stripe clutch bag, jumpsuit, maxi dress, and blouse all handmade in Kenya. The jewellery and clutch bags are characterised by the use of tiny colourful glass seed beads, making up the tassels and bracelet bands. The collection is exclusive to eBay Germany.

Tassel Necklace - Doreen Mashika for eBay Germany

 [Image credit: Tassel Necklace – Doreen Mashika for eBay Germany]

 “I am very happy to have the opportunity to bring African design and all the influences of this eclectic culture to Europe especially to Germany. The cooperation with FA254 and eBay is a very exciting adventure for me.” – Doreen Mashika

[Image credit: Zebra Clutch with Beaded Tassel – Doreen Mashika for eBay Germany]
The African Designers for Tomorrow award is an initiative of FA254, a pioneering social initiative based in Kenya that aims to enhance the development of fashion industries in Africa. The social enterprise was established by Kenyan-born model, Waridi Schrobsdorff.
Additional details:
The Doreen Mashika for eBay Capsule Collection is priced at: €45-€130
To purchase visit: www.ebay.de/rpp/fashion-special/african-designers-for-tomorrow
For further information about Doreen Mashika visit: http://doreenmashika.com
For further information about FA254 visit: http://fa254.com
[Image credits: All images belong to eBay Germany. If downloaded and used elsewhere please credit accordingly.]

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  • Eight years ago I started a blog as a place to document the interesting things I was discovering with regards to the design and creativity emerging from Africa. From the moment I created my first blog post little did I know where the journey would take me. Fast-forward to present day I have not only been privileged to witness the development of an industry, but to also have an active role in creating awareness about it.

On this journey, I have seen Africa’s design industry grow from a handful of names from a handful countries to a continent wide-reach. Some names that were just starting out have become internationally respected leaders in their field, whilst behind them, a new generation of names are coming up and claiming their place in the industry.

To say that it is an exciting time for African design and creativity would be a gross understatement! We are in a time of rapid advancement and unbridled creative expression, that is setting the foundations and standards for future generations to build on. And like many other emerging industries in Africa, creativity is opening up opportunities to those who are willing to seize them. And seizing them designers are!

And as Atelier Fifty Five begins a new chapter it is an opportunity for me to renew my commitment to supporting the development of the African design industry and helping those I work with and write about, and work with to fulfill their potential for creating world-class brands. 
I invite you to visit our website to discover more. [Link in bio]

Tapiwa, Founder Atelier Fifty Five
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  • Gifted hands. A glimpse behind the scenes of Kaross a South African based embroidery initiative, whose artisans transform furnishings into works of art. [📷 credit: Kaross]
  • Tools of the trade, a hand carved printing block stamp by textile designer @juliekouamo whose evocative designs tell the stories of cultures past and present. Julie's textiles feature richly layered patterns, textures and printed pictures that come together to create vibrant collages. [📷 credit: @tapiwamatsinde]
  • Fishermen's boats, a familiar sight along the Senegalese coast line. [📷 credit: @tapiwamatsinde]

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