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GUILD Design Fair Limited Edition Collectible South African Design

Following a successful debut in 2014, 25 February to 1 March 2015 sees the 2nd GUILD Design Fair in Cape Town. GUILD is the premier African-based international design fair that brings together the work of leading African and international designers, and was conceived by Southern Guild, a South African-based platform that showcases the very best in collectible South African design talent.
[Image credit: GUILD Design Fair, Artisan by Watershed – Southern Guild]

[Image credit: GUILD Design Fair, Leviathan Stool by Kendall Geers – Southern Guild]
Founded by Trevyn and Julian McGowan Southern Guild has become a leading supporter of design-driven economic growth, and exhibits contemporary South African design at its Cape Town gallery and at international events and leading global fairs like Design Miami, Collective and Design Days Dubai. Through other pioneering initiatives such as GUILD, Southern Guild is helping to put the spotlight on design not only from South Africa, but from across the continent. As Trevyn says,

“Our focus is to tell a new story of Africa, to bring fresh, provoking, unexpected work to the world’s stage and to encourage our designers to investigate their own identities.”


[Image credit: GUILD Design Fair, Half Square Artist Panel by 
Laduma Ngxokolo and Yellowwoods Art – Southern Guild]
Through GUILD Trevyn and Julian bring some of the worlds most interesting and important international galleries, designers and curators to South Africa, and have been instrumental in fostering global design collaborations between international and African designers to create bespoke, limited edition work that will show exclusively at GUILD. Among these are:


[Image credit: GUILD Design Fair, Rhino by Sipho Mabona – Southern Guild]
Alongside the GUILD Design Fair, Southern Guild is also bringing the work of acclaimed British contemporary artist Jessica Zoob to South Africa for the first time in a partnership with London Connoisseur. Entitled ‘Passion and the Still Life’, Jessica’s Passion collection is paired with a curated selection of ceramics, sculpture, glass and other objects by South African designers, including work from Imiso Ceramics, Atang Tshikare, Dokter and Misses and Bronze Age Foundry. The exhibition will runs from 24 February until April 2015 at the Southern Guild gallery in Woodstock, Cape Town.

Additional details:
For further information about GUILD visit:
For further information about Southern Guild visit:
[Image credits: The images shown belong to: Southern Guild. If downloaded and used elsewhere must be credited accordingly]

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  • Eight years ago I started a blog as a place to document the interesting things I was discovering with regards to the design and creativity emerging from Africa. From the moment I created my first blog post little did I know where the journey would take me. Fast-forward to present day I have not only been privileged to witness the development of an industry, but to also have an active role in creating awareness about it.

On this journey, I have seen Africa’s design industry grow from a handful of names from a handful countries to a continent wide-reach. Some names that were just starting out have become internationally respected leaders in their field, whilst behind them, a new generation of names are coming up and claiming their place in the industry.

To say that it is an exciting time for African design and creativity would be a gross understatement! We are in a time of rapid advancement and unbridled creative expression, that is setting the foundations and standards for future generations to build on. And like many other emerging industries in Africa, creativity is opening up opportunities to those who are willing to seize them. And seizing them designers are!

And as Atelier Fifty Five begins a new chapter it is an opportunity for me to renew my commitment to supporting the development of the African design industry and helping those I work with and write about, and work with to fulfill their potential for creating world-class brands. 
I invite you to visit our website to discover more. [Link in bio]

Tapiwa, Founder Atelier Fifty Five
  • Instagram Image
  • Colourful basketry, soulful sculpture and an elegant candle make a nice placeholder we think, as we prepare to usher in a new chapter of the Atelier Fifty Five journey. [📷 credit: @atelierfiftyfive]
  • Gifted hands. A glimpse behind the scenes of Kaross a South African based embroidery initiative, whose artisans transform furnishings into works of art. [📷 credit: Kaross]
  • Tools of the trade, a hand carved printing block stamp by textile designer @juliekouamo whose evocative designs tell the stories of cultures past and present. Julie's textiles feature richly layered patterns, textures and printed pictures that come together to create vibrant collages. [📷 credit: @tapiwamatsinde]
  • Fishermen's boats, a familiar sight along the Senegalese coast line. [📷 credit: @tapiwamatsinde]

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