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Pichulick Modern South African Jewellery Design Inspired By Travels


Pichulik is a South African jewellery label that creates jewellery for brave women. The brand was founded by Katherine-Mary Pichulik, and is inspired by the intimate relationship women have with their jewellery, and a love of travel, incorporating the influences of diverse cultures to create what can be summed up as a truly global chic aesthetic.


Handcrafted by women crafters in Cape Town where her studio is based, Katherine-Mary’s jewellery designs make a statement with their bold, eclectically colourful silhouettes that combine semi-precious stones, trade beads, metals and silken ropes. Rope, which she sources from a local rope manufacturing shop, is central to her creations, woven into dramatic chokers and layered strands and giving her designs their distinctive look. Many of the other materials Katherine-Mary works with originate from across the Africa continent.




Katherine-Mary’s love of jewellery stems from a childhood, where she would take her mother’s broken pieces, reassembling them to form her own creations. She was also inspired by her grandmother recalling how she would travel to beautiful places, and bringing back with her some amazing jewels. Katherine-Mary studied fine art in South Africa, before taking some time to travel the world visiting London, Spain and India, where like a magpie, would collect interesting objects along the way, and using the periods spent travelling on trains to weave them into jewellery pieces as way of passing time.


Katherine-Mary continued making upon her return to South Africa, creating a small collection shown to family, friends and a few retailers, but it was a collaboration with LaLesso for Mercedes Benz Fashion Week Cape Town that brought wider recognition and increased demand for her products, and establishing Pichulik as one if Africa’s leading cutting-edge jewellery brands.

– Tapiwa

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  • Eight years ago I started a blog as a place to document the interesting things I was discovering with regards to the design and creativity emerging from Africa. From the moment I created my first blog post little did I know where the journey would take me. Fast-forward to present day I have not only been privileged to witness the development of an industry, but to also have an active role in creating awareness about it.

On this journey, I have seen Africa’s design industry grow from a handful of names from a handful countries to a continent wide-reach. Some names that were just starting out have become internationally respected leaders in their field, whilst behind them, a new generation of names are coming up and claiming their place in the industry.

To say that it is an exciting time for African design and creativity would be a gross understatement! We are in a time of rapid advancement and unbridled creative expression, that is setting the foundations and standards for future generations to build on. And like many other emerging industries in Africa, creativity is opening up opportunities to those who are willing to seize them. And seizing them designers are!

And as Atelier Fifty Five begins a new chapter it is an opportunity for me to renew my commitment to supporting the development of the African design industry and helping those I work with and write about, and work with to fulfill their potential for creating world-class brands. 
I invite you to visit our website to discover more. [Link in bio]

Tapiwa, Founder Atelier Fifty Five
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  • Gifted hands. A glimpse behind the scenes of Kaross a South African based embroidery initiative, whose artisans transform furnishings into works of art. [📷 credit: Kaross]
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  • Fishermen's boats, a familiar sight along the Senegalese coast line. [📷 credit: @tapiwamatsinde]

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