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Beldi Moroccan Interior Accessories Traditional Ceramics

I love pretty ceramics; so ideal for adding quick, interchangeable bursts of pattern and colour throughout the home and whilst browsing beautifully stylish blog, AphroChic I came across a posting featuring new online store Beldi, which is introducing customers to the authentic, Moroccan interior accessories and way of living. Visiting the website I spotted these gorgeously patterned plates and bowls, hand painted and hand glazed by artisans in Safi, a place renowned for its skillful pottery creations. The spirals on the ‘Spiral Safi bowls’ are based on the ancient Berber symbol for eternity, said to be a common symbol throughout Morocco. The intricate patterns, often portraying various local traditional motifs, are brought to life with vivid colour palettes.

Beldi; loosely translated from Moroccan Arabic to mean ”country’ is one of those words that you know what it means in your own language, but is hard to explain in another without losing the specific meaning, and to those who understand it intimately Beldi is laden with meaning; a word that expresses pride in culture, authenticity and tradition. I had to reread the meaning behind it several times to grasp the essence and in a nutshell Beldi defines the things that can be attributed to the heart and soul of Morocco. Based in New York City, Beldi was established by Chafiq Ennaoui, a Moroccan and New York born and raised, Aimee Bianca who met in Marrakech. The business celebrates a way of life where care and love goes into producing exquisitely detailed objects for the home, and specialises in hand made products that embody the spirit of ‘Beldi’. Through the website the couple look to share the beauty of Moroccan craft work with a wider audience in the hope of helping to preserve some of the authentic local artistry that is being replaced by mass produced products geared towards the tourist market. Handmade products are at the core of Moroccan skill and craftsmanship, and sourcing its products from master craftsman Beldi’s focuses on seeking out every day products, those used by ordinary Moroccans in the home; the classics of Moroccan culture that have a history that can be traced back in time.

There are many other Moroccan interior accessories treasures to be found including the very popular and timeless Moroccan leather poufs, intricately woven vintage Moroccan rugs, traditional blankets and recycled hand-blown glasses. Products on the site are exquisite in detailing but simple for every day use and 20% of profits will go towards supporting selected charities in Morocco.

…stylish and functional Moroccan interior accessories makes for eye catching dinnerware or decorative accents mounted on a wall or placed on a dresser

Additional details:
Prices on the website range from: USD$5-USD$820
For further information about Beldi and to see the full range of products visit: www.shopbeldi.com

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  • Eight years ago I started a blog as a place to document the interesting things I was discovering with regards to the design and creativity emerging from Africa. From the moment I created my first blog post little did I know where the journey would take me. Fast-forward to present day I have not only been privileged to witness the development of an industry, but to also have an active role in creating awareness about it.

On this journey, I have seen Africa’s design industry grow from a handful of names from a handful countries to a continent wide-reach. Some names that were just starting out have become internationally respected leaders in their field, whilst behind them, a new generation of names are coming up and claiming their place in the industry.

To say that it is an exciting time for African design and creativity would be a gross understatement! We are in a time of rapid advancement and unbridled creative expression, that is setting the foundations and standards for future generations to build on. And like many other emerging industries in Africa, creativity is opening up opportunities to those who are willing to seize them. And seizing them designers are!

And as Atelier Fifty Five begins a new chapter it is an opportunity for me to renew my commitment to supporting the development of the African design industry and helping those I work with and write about, and work with to fulfill their potential for creating world-class brands. 
I invite you to visit our website to discover more. [Link in bio]

Tapiwa, Founder Atelier Fifty Five
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  • Colourful basketry, soulful sculpture and an elegant candle make a nice placeholder we think, as we prepare to usher in a new chapter of the Atelier Fifty Five journey. [📷 credit: @atelierfiftyfive]
  • Gifted hands. A glimpse behind the scenes of Kaross a South African based embroidery initiative, whose artisans transform furnishings into works of art. [📷 credit: Kaross]
  • Tools of the trade, a hand carved printing block stamp by textile designer @juliekouamo whose evocative designs tell the stories of cultures past and present. Julie's textiles feature richly layered patterns, textures and printed pictures that come together to create vibrant collages. [📷 credit: @tapiwamatsinde]
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