bottom, Teddy Bears at Barneys, New York – Taunina]
Taunina is about more than just creating toys; a social enterprise that seeks to bring together art, commerce and greater social awareness for the benefit of the communities it works with. Co-founded in 2011 by Tracey Chiappini-Young, Taunina is an anagram comprising the word ‘Tau’, which means lion, and ‘NINA an acronym that stands for ‘No Income, No Assets’, and conveys the philosophy of giving the artists who work at the company, mainly women from disadvantaged communities, an opportunity to earn an income and provide for their families, enabling them to become ‘lions of their own destinies’. Employees at Taunina are paid above market salaries, following a structure that sees 30% of the business’ profits before tax going to the artists; 20% going to a fund, entitled the Bear Essentials Fund that was set up to pay for needs such as education, housing and healthcare; and 10% going towards productivity-related bonuses.
Globetrotters; the toys have appeared at Barneys, New york, and have now made their way to the iconic department store Selfridges, in London, Birmingham and Manchester, where they have taken centre stage in the store’s legendary displays, just in time for Easter; after which they will still be available to purchase in store. Following the success of the soft toys, a home décor line will be launching in April 2013.
For further information about Taunina and stockist information visit: http://taunina.com