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Celebrating Refinement, Elegance and Craft Flowing From the Ateliers of Africa

Trees are important in rural African culture, they bring people together, making them the focal point of the community. A lot happens under a tree, people sit seeking refuge from the rays of the sun, leisurely watching the world go by, church services take place, school lessons conducted, a visiting health clinic sets up triage, and craftswomen lay their mats down sitting atop them, a baby or two sleeping beside them, as they weave baskets, bead clothing, jewellery and more, their skillful hands not missing beat as they catch up on the latest news and gossip.

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Pamper Your Skin With 54 Thrones Botanical Skincare Made In Africa

More and more people are shunning chemically formulated on the shelf beauty products in favour of natural, holistic handcrafted formulations, and the beauty industry has witnessed a rise in brands around the world catering to this need by tapping into their own homegrown beauty rituals and bringing them to global attention. And Africa is no exception. Natural skin care ingredients such as cocoa butter and shea that have been used by African women for centuries are being recognised for their benefits, but we are only just scratching the surface. Fruit of the African soil, ingredients such as baobab, marula, and […]

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