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Atelier Fifty Five Turns 7 As African Design Enters A New Era

  Today marks seven years of blogging! Seven years ago today I made a career shift and started a blog with vague ideas of what I wanted to do as a career, and no real idea of how I was going to get there. From the moment I created my first blog post to now when I have not only been privileged to witness the development of an industry -part of what I collectively refer to as the ‘golden age’ of contemporary African creativity- but to also create a career alongside it. The journey to this point has been a […]

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Zeitz Museum of Contemporary African Art Is Open

  The 22nd September 2017 saw the opening of the Zeitz Museum of Contemporary African Art (Zeitz MOCAA), in Cape Town, South Africa, heralded as being the first major institution on the African continent dedicated to collecting, researching and preserving the art of contemporary Africa and its diaspora.

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Mozambican Artist Nelsa Guambe Merging Art and Sustainable Design

Nelsa Guambe is a self-taught artist who lives and works in Maputo, Mozambique. Primarily a painter Nelsa’s work moves beyond the canvas to incorporate product design, where working in collaboration with a local design studio, Piratas Do Pau her colourful and surreal images help to transform discarded water heaters collected from the city’s streets into distinctive functional products such as wine racks and lighting. As one of the designer-makers I had the pleasure of selecting for the IFA Pure Gold exhibition, which explores rubbish and its use in sustainable design to creating objects of value in design, I thought this would be a […]

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IFA Pure Gold Upcycled! Upgraded! Exhibition Exploring Sustainable Design

  Greetings from the city of Hamburg in Germany where I am attending the press conference and opening of Pure Gold – Upcycled! Upgraded! a forward-thinking exhibition that explores rubbish, more specifically how found and waste materials are being used the world over to create objects of value, hence the title, Pure Gold. As one of the curators, I had the honour of selecting designers-makers to represent sub-Saharan Africa.   [Image credit: H++, Chair and table set, 2011; Water hyacinth, metal, yarn, wood chair – Alafuro Sikoki-Coleman]    

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Nzuri Textiles Weaving a Brand of Sustainable Luxury

  Nzuri is an ethically conscious luxury textiles brand that is immersed in ancient hand weaving traditions from around the world. The brand, founded in 2013 by Eno Jonah, is driven by an ethos to preserve traditional craftsmanship, cultural heritage, and the integrity of small industries.  And is inspired by a love of travel, which enabled Eno to learn about the beauty, and value of textiles in different cultures across Africa, Latin America, and Asia.

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Sanlam Handmade Contemporary Fair Presents The 2017 Well Made In Africa Exhibitors

  Earlier this year, I was honoured to have been appointed the guest curator for the prestigious Sanlam Handmade Contemporary Fair’s Well Made in Africa showcase. 2017 introduces a new, exquisite selection of Well Made in Africa exhibitors from the continent under the curatorship of Tapiwa Matsinde, author of Contemporary Design Africa. Tapiwa presents a selection that is anchored in heritage & modernity. This year Sanlam HmC will host the work of a dynamic group of designers who have been chosen for their innovative use of Africa’s diverse craft heritages to create modern sophisticated products for contemporary living. And with […]

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  • This popular Africanisim beautifully illustrates the pioneering spirit of togethernes. It highlights how working and collaborating with others can propel you to new heights. Building a business rarely happens in isolation. Atelier Fifty Five seeks to to shine the light on African brands, and this includes extending a hand by sharing our knowledge and expertise to help African brands become the best they can be. So let us go together. Sign up to the Atelier Fifty Five Academy mailing list and join a community of ambitious creative business owners dedicated to creating brands that make their audiences sit up and take notice.⁣
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.  #quotes #inspirationalquotes #motivationalquotes #africanproverb #brandstrategy #creativeentrepreneur  #entrepreneur #mycreativebiz  #brandbuilding #africanstartup #africanbusiness #makeithappen
  • Preserving traditional skills the Kayla cushion by Frida 54 highlights the art of Tritik, a process of knotting and sewing that results in a variety of symmetric patterns. Handwoven with 100% cotton from the cotton mills of northern Cameroon the textiles are dyed with handmade dyes using ancestral techniques. [📷 credit: @frida_54 ]
  • Values . Respecting the design [📷 credit: @atelierfiftyfive]
  • Infuse your interior style with the colourful elegance of African beaded necklaces courtesy of The African Woven Necklace light shade by @moderngesture. The design features graduating circular hoops each hand wrapped with colourful woven thread bands. Handcrafted in Cape Town, South Africa by designer Candice Lawrence, the lighting is available in the  Atelier Fifty Five shop. [📷 credit: @atelierfiftyfive]
  • Eight years ago I started a blog as a place to document the interesting things I was discovering with regards to the design and creativity emerging from Africa. From the moment I created my first blog post little did I know where the journey would take me. Fast-forward to present day I have not only been privileged to witness the development of an industry, but to also have an active role in creating awareness about it.

On this journey, I have seen Africa’s design industry grow from a handful of names from a handful countries to a continent wide-reach. Some names that were just starting out have become internationally respected leaders in their field, whilst behind them, a new generation of names are coming up and claiming their place in the industry.

To say that it is an exciting time for African design and creativity would be a gross understatement! We are in a time of rapid advancement and unbridled creative expression, that is setting the foundations and standards for future generations to build on. And like many other emerging industries in Africa, creativity is opening up opportunities to those who are willing to seize them. And seizing them designers are!

And as Atelier Fifty Five begins a new chapter it is an opportunity for me to renew my commitment to supporting the development of the African design industry and helping those I work with and write about, and work with to fulfill their potential for creating world-class brands. 
I invite you to visit our website to discover more. [Link in bio]

Tapiwa, Founder Atelier Fifty Five
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