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Otago Sophisticated Design Led African Accessories For The Home

High quality craftsmanship and artisanal skills lie at the heart of Otago, a UK-based luxury brand of African accessories for the home that collaborates mainly with artisans in East and Southern Africa, combining their skills with cutting-edge contemporary design aesthetics to produce their sophisticated design-led home decor craft collections. [Image credit: Kipapu Platters & Shanga Ya Ngozi Bottles – Otago]

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African Fashion Designer Maxhosa by Laduma Knitwear for Her

[Image credit: Buyel’mbo womenswear collection, Autumn/Winter 2014 – Maxhosa by Laduma] As the days get colder, it is time to think about investing in knitwear, and just in time for the season ahead are new knitwear designs by South African fashion designer Laduma Ngxokolo who, following on from his critically acclaimed menswear collections, has introduced a chic women’s knitwear range for Autumn/Winter 2014. Trading under the brand name Maxhosa by Laduma, the South African fashion designer’s designs are rooted in the traditions and culture of his homeland, and this latest collection entitled Buyel’mbo, is inspired by a Xhosa phrase often uttered […]

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Defining Luxury African Fashion Buki Akib Design Indaba Interview

Buki Akib’s luxurious style, influenced by West African textile traditions captures the imagination. The textiles and fashion accessories designer is defining Luxury African fashion. I recently caught up with the highly experimental designer to glean further insight into her work and inspirations. The full feature can be read on Design Indaba. [Main image credit: Buki Akib Menswear]

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Eva Sonaike Eko Eclipse African Inspired Home Decor

[Image credit: Eko Eclipse Collection – Eva Sonaike] London-based textile and lifestyle brand Eva Sonaike launches Eko Eclipse, their latest African inspired home decor collection of textiles and soft furnishings that are based on vibrant African prints. The brand’s creative director, Eva Sonaike herself drew inspiration from the West African metropolis that is Lagos, which was formerly known as Eko and was imbued with the folklore of the symbiotic relationship between the earth, the moon and the traditional Gods of the universe, who brought rain, wind and thunder to the planet.

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  • This popular Africanisim beautifully illustrates the pioneering spirit of togethernes. It highlights how working and collaborating with others can propel you to new heights. Building a business rarely happens in isolation. Atelier Fifty Five seeks to to shine the light on African brands, and this includes extending a hand by sharing our knowledge and expertise to help African brands become the best they can be. So let us go together. Sign up to the Atelier Fifty Five Academy mailing list and join a community of ambitious creative business owners dedicated to creating brands that make their audiences sit up and take notice.⁣
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.  #quotes #inspirationalquotes #motivationalquotes #africanproverb #brandstrategy #creativeentrepreneur  #entrepreneur #mycreativebiz  #brandbuilding #africanstartup #africanbusiness #makeithappen
  • Preserving traditional skills the Kayla cushion by Frida 54 highlights the art of Tritik, a process of knotting and sewing that results in a variety of symmetric patterns. Handwoven with 100% cotton from the cotton mills of northern Cameroon the textiles are dyed with handmade dyes using ancestral techniques. [📷 credit: @frida_54 ]
  • Values . Respecting the design [📷 credit: @atelierfiftyfive]
  • Infuse your interior style with the colourful elegance of African beaded necklaces courtesy of The African Woven Necklace light shade by @moderngesture. The design features graduating circular hoops each hand wrapped with colourful woven thread bands. Handcrafted in Cape Town, South Africa by designer Candice Lawrence, the lighting is available in the  Atelier Fifty Five shop. [📷 credit: @atelierfiftyfive]
  • Eight years ago I started a blog as a place to document the interesting things I was discovering with regards to the design and creativity emerging from Africa. From the moment I created my first blog post little did I know where the journey would take me. Fast-forward to present day I have not only been privileged to witness the development of an industry, but to also have an active role in creating awareness about it.

On this journey, I have seen Africa’s design industry grow from a handful of names from a handful countries to a continent wide-reach. Some names that were just starting out have become internationally respected leaders in their field, whilst behind them, a new generation of names are coming up and claiming their place in the industry.

To say that it is an exciting time for African design and creativity would be a gross understatement! We are in a time of rapid advancement and unbridled creative expression, that is setting the foundations and standards for future generations to build on. And like many other emerging industries in Africa, creativity is opening up opportunities to those who are willing to seize them. And seizing them designers are!

And as Atelier Fifty Five begins a new chapter it is an opportunity for me to renew my commitment to supporting the development of the African design industry and helping those I work with and write about, and work with to fulfill their potential for creating world-class brands. 
I invite you to visit our website to discover more. [Link in bio]

Tapiwa, Founder Atelier Fifty Five
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