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From Kenya W Love – African Fashion Pop Up Shop

On Tuesday evening I braved the cold and made my way towards Covent Garden, Monmouth Street to be exact, where fashion boutique, Sapellé was holding a press evening to celebrate their pop-up in collaboration with the Festival for African Fashion and Arts (FAFA Kenya). A lovely evening, in attendance were Daphne Kasambala founder of Sapellé; Ann McCreath, the co-founder of FAFA Kenya and the Kenyan fashion label KikoRomeo; and Hebret Lakew of Kenyan fashion label, Kooroo, all on hand to chat about their work.

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AphroChic Home Decor Book Remix: Decorating with Culture, Objects and Soul

Earlier this month, the beautifully illustrated AphroChic home decor book, Remix: Decorating with the Culture, Objects and Soul was launched by bloggers Jeanine Hays and Bryan the bloggers behind the chic interiors blog, AphroChic. Remix is beautifully illustrated, filled with inspiration and tips on how to tastefully infuse culture into modern design aesthetics, and avoiding the cliches that end to come with creating culturally inspired spaces. Indeed, the couple have long been championing cultural diversity in design through their blog, and textiles company. Drawing inspiration from global cultures from France, to India to Africa and beyond, the couple believe that design should be […]

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South African Interior Design Truth Coffee’s Steampunk Inspired HQ

[Image credit: Truth Coffee Interior – Haldane Martin] The Steampunk aesthetic of science fiction with a dose of fantasy, and inspired by 19th-century Victorian industrial steam-powered machinery combined technology is proving an increasingly popular lifestyle culture, applied to everything from fashion to interiors. One such interior is that of Truth Coffee, a Cape Town-based café, coffee shop and dive bar whose fantastical interior transports you to the industrial workhouses of the Victorian era. Founded on an ethos of serving proper, fresh home-roasted coffee the team behind Truth Coffee sought a look and feel that would designer embody their philosophy, and collaborated […]

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  • This popular Africanisim beautifully illustrates the pioneering spirit of togethernes. It highlights how working and collaborating with others can propel you to new heights. Building a business rarely happens in isolation. Atelier Fifty Five seeks to to shine the light on African brands, and this includes extending a hand by sharing our knowledge and expertise to help African brands become the best they can be. So let us go together. Sign up to the Atelier Fifty Five Academy mailing list and join a community of ambitious creative business owners dedicated to creating brands that make their audiences sit up and take notice.⁣
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.  #quotes #inspirationalquotes #motivationalquotes #africanproverb #brandstrategy #creativeentrepreneur  #entrepreneur #mycreativebiz  #brandbuilding #africanstartup #africanbusiness #makeithappen
  • Preserving traditional skills the Kayla cushion by Frida 54 highlights the art of Tritik, a process of knotting and sewing that results in a variety of symmetric patterns. Handwoven with 100% cotton from the cotton mills of northern Cameroon the textiles are dyed with handmade dyes using ancestral techniques. [📷 credit: @frida_54 ]
  • Values . Respecting the design [📷 credit: @atelierfiftyfive]
  • Infuse your interior style with the colourful elegance of African beaded necklaces courtesy of The African Woven Necklace light shade by @moderngesture. The design features graduating circular hoops each hand wrapped with colourful woven thread bands. Handcrafted in Cape Town, South Africa by designer Candice Lawrence, the lighting is available in the  Atelier Fifty Five shop. [📷 credit: @atelierfiftyfive]
  • Eight years ago I started a blog as a place to document the interesting things I was discovering with regards to the design and creativity emerging from Africa. From the moment I created my first blog post little did I know where the journey would take me. Fast-forward to present day I have not only been privileged to witness the development of an industry, but to also have an active role in creating awareness about it.

On this journey, I have seen Africa’s design industry grow from a handful of names from a handful countries to a continent wide-reach. Some names that were just starting out have become internationally respected leaders in their field, whilst behind them, a new generation of names are coming up and claiming their place in the industry.

To say that it is an exciting time for African design and creativity would be a gross understatement! We are in a time of rapid advancement and unbridled creative expression, that is setting the foundations and standards for future generations to build on. And like many other emerging industries in Africa, creativity is opening up opportunities to those who are willing to seize them. And seizing them designers are!

And as Atelier Fifty Five begins a new chapter it is an opportunity for me to renew my commitment to supporting the development of the African design industry and helping those I work with and write about, and work with to fulfill their potential for creating world-class brands. 
I invite you to visit our website to discover more. [Link in bio]

Tapiwa, Founder Atelier Fifty Five
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