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Chouette Mama Natural Restorative West African Skin care

The soothing, nourishing, regenerating and healing properties of West Africa’s indigenous plant life forms the basis of a range of 100% natural African skin care products formulated by Senegalese based business, Chouette Mama. The business was founded in 2007 by Phil and Geraldine Pernin, a French couple with an interest in botany, that led them to relocate to Popenguine, a small village on the Senegalese coast with idea of setting up a laboratory creating a natural African skin care brand based around plants that have been used locally for generations.

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Tucker Robbins Contemporary African Inspired Furniture

Recognisable by the slightly raised pillow at one end, and supported by chunky tapered feet, elegant simplicity defines the iconic hardwood beds of the Senufo, of Côte d’Ivoire. Traditionally used for resting throughout the day, the beds are carved from a single plank giving them a solid and sturdy appearance. Inspired by the traditional African furniture design New York based Tucker Robbins have produced a more contemporary African inspired furniture design version of the bed, which features a recess to insert a mattress and comes in a single size that is ideal as a daybed, and a double. Taking care to retain the […]

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Azza Fahmy Egyptian Jewellery Brand Inspired By Culture And Tradition

7000 years of Egyptian culture and tradition embodies the luxury jewellery collections of Egyptian jewellery brand, Azza Fahmy, whose elegant, statement designs you cannot help but visualise adorning the necks and wrists of Cleopatra and Nefertiti, Egypt’s legendary queens. Like the ancient culture that influences it the Azza Fahmy jewellery brand is elegant and regal, featuring handcrafted intricate detailing in gold and silver precious metals, and vibrant, shimmering gemstones, that help lend a contemporary edge. [Image credit: Six Strand Floral and Fruits Collection – Azza Fahmy]

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Modern African Interior Design Inspiration And Craft

Flipping through the latest issue of House & Garden UK (February 2013) I came across a design editorial showcasing modern African design and craft. Co-ordinated by decoration editor, Gaby Deeming, bold bright colours, graphic prints, textures and handicrafts are combined for a modern take on African interior design inspiration. Products used to pull the looks together include leading contemporary African designers and producers; beaded cushions from Soboye; Eva Sonaike’s distinctive, signature fabrics in the form of pouffes, cushions, notebooks, upholstered armchairs, as well as lining walls; woven telephone wire bowls in contrasting graphic swirling patterns from Zenzulu; striped black and white beaded animals from Monkeybiz; and an African print umbrella […]

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Modern African Safari Chic Style Camping Stools

For those who prefer ‘glamping’ to camping, these beautifully crafted camp stools, from US-based home decor wholesaler Global Views, are just the thing to bring a touch of colourful contemporary glamour to modern African Safari Chic style. [Image credits: Camp Stools – Global Views]

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YSWARA Precious African Teas Championing Luxury Made In Africa

Working for many years in the design industry, I have always been fascinated with the way brands develop, the stories behind them, and so have delighted in watching the innovative luxury tea brand, Yswara blossom into something truly special. When I was first introduced to Yswara about a year and a half ago, the made in Africa tea brand was still in its infancy, developing its visual face so to speak, and whilst their current website was being created, their blog had some insightful information on the evolution of their logo and icon, which if I remember correctly is based on the […]

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Atelier Fifty-Five New Year Wishes To All

New Year, New Start The New Year is well under way, and how busy it has been already. I hope it has been a good start for you all. Last year was a period of reflection and growth for me as I took the steps of turning daydreams into reality, and some of the projects I have been working on are finally beginning to see the light day, a development, which towards the latter half of the year took me away from posting as frequently as I would liked to have done. Not complaining though, and as the year progresses […]

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  • This popular Africanisim beautifully illustrates the pioneering spirit of togethernes. It highlights how working and collaborating with others can propel you to new heights. Building a business rarely happens in isolation. Atelier Fifty Five seeks to to shine the light on African brands, and this includes extending a hand by sharing our knowledge and expertise to help African brands become the best they can be. So let us go together. Sign up to the Atelier Fifty Five Academy mailing list and join a community of ambitious creative business owners dedicated to creating brands that make their audiences sit up and take notice.⁣
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.  #quotes #inspirationalquotes #motivationalquotes #africanproverb #brandstrategy #creativeentrepreneur  #entrepreneur #mycreativebiz  #brandbuilding #africanstartup #africanbusiness #makeithappen
  • Preserving traditional skills the Kayla cushion by Frida 54 highlights the art of Tritik, a process of knotting and sewing that results in a variety of symmetric patterns. Handwoven with 100% cotton from the cotton mills of northern Cameroon the textiles are dyed with handmade dyes using ancestral techniques. [📷 credit: @frida_54 ]
  • Values . Respecting the design [📷 credit: @atelierfiftyfive]
  • Infuse your interior style with the colourful elegance of African beaded necklaces courtesy of The African Woven Necklace light shade by @moderngesture. The design features graduating circular hoops each hand wrapped with colourful woven thread bands. Handcrafted in Cape Town, South Africa by designer Candice Lawrence, the lighting is available in the  Atelier Fifty Five shop. [📷 credit: @atelierfiftyfive]
  • Eight years ago I started a blog as a place to document the interesting things I was discovering with regards to the design and creativity emerging from Africa. From the moment I created my first blog post little did I know where the journey would take me. Fast-forward to present day I have not only been privileged to witness the development of an industry, but to also have an active role in creating awareness about it.

On this journey, I have seen Africa’s design industry grow from a handful of names from a handful countries to a continent wide-reach. Some names that were just starting out have become internationally respected leaders in their field, whilst behind them, a new generation of names are coming up and claiming their place in the industry.

To say that it is an exciting time for African design and creativity would be a gross understatement! We are in a time of rapid advancement and unbridled creative expression, that is setting the foundations and standards for future generations to build on. And like many other emerging industries in Africa, creativity is opening up opportunities to those who are willing to seize them. And seizing them designers are!

And as Atelier Fifty Five begins a new chapter it is an opportunity for me to renew my commitment to supporting the development of the African design industry and helping those I work with and write about, and work with to fulfill their potential for creating world-class brands. 
I invite you to visit our website to discover more. [Link in bio]

Tapiwa, Founder Atelier Fifty Five
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