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North African Home Decor Punched Metal Lighting

Flick a switch and watch as light spills through countless tiny holes, each painstakingly punched by hand using a hammer and a punch. This is a method of traditional punctured metal work that has been used in North Africa for thousands of years, and one that makes up the beautiful North African home decor lighting products from Dido Designs. [Image credit: Drum Lampshade – Dido Designs]

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Fashion Brand African Mosaique Defining Chic African Clothing

  After a fairly dreary and bitterly cold weekend, today has given a glimpse of a potentially beautiful summer’s day complete with clear blue skies, so off course daydreaming just had to turn to perfect summer wardrobes and I can so picture myself in one of African Mosaïque’s timelessly chic African clothing ensembles. [Image credits: African Mosaïque – ifashion/Simon Deiner]

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Africa Travel Riding the Waves at Nana’s Lodge Liberia

Calling all surfers… I have always heard about surfers in search of the perfect wave that draws enthusiasts from all over the world to places like Hawaii, California, Indonesia and Australia. Enter Robertsport, Liberia a place whose uninterrupted surf is literally sending waves throughout the surfing community and attracting tourists to the relatively unspoilt coastline for some surfing and Africa travel.  [Image credit: CNN – Inside Africa]

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Textile Home Decor Inspired by African Currencies

ekofabrik Now here is something I haven’t seen in like, forever and it certainly took me back in time! I’m taking about the mid-80’s; and the object in question is a vintage Zimbabwean $2 note, later withdrawn and replaced with a coin and now virtually nonexistent. [Image credit: ekofabrik blog]

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Sculptural Furniture With South African Design Influences

It all starts with a sketch… that effectively communicates the simplicity and visual aesthetic of furniture designer Sidney Molepo’s stunning creations. The sculptural furniture designs display a sense of beauty through form and function Sidney’s furniture. Sleek, clean lines are executed in hardwoods such as Maple and Walnut, and at times accentuated with splashes of bright colour.  

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Raising a Glass With South African Wine Brand Thandi Wines

uth Africa] The Xhosa word for ‘nurturing love’ Thandi is the name given to a South African wine brand that is not your average wine company, but one this breaking boundaries. Established in Elgin, South Africa in 1995 Thandi Wines has ethical trading and social transformation at the heart of its core values, actively involving the community within the entire wine production chain to help create wealth and uplift previously disadvantaged people. [Image credit: Thandi Wines]

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Luxury Africa Travel To Singita Pamushana Lodge Zimbabwe

After some breathtaking views… then a luxury Africa travel daydream to Singita Pamushana Lodge in the 140 000 acre Malilangwe Wildlife Reserve, Masvingo in Zimbabwe firmly ticks that box. Kiwi Collection who pride themselves on selecting exceptional hotels have selected it as one of their ‘Wow Picks’ and just looking at the opening image you can see why, it blew me away – absolutely stunning! (…and I know I’m biased!) [Image credit: Singita Pamushana Lodge via Kiwi Collection]

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Jackal And Hide African Leather Handbags Made In Zambia

On the outskirts of Lusaka, Zambia a small workshop produces a range of beautifully crafted designer African leather handbags and accessories made from quality Zambian cowhides. Set up by Gillie Lightfoot, known for creating Tribal Textiles, Jackal and Hide bags are crafted from start to finish by a small group of specially trained tailors, enabling attention to detail and quality in the finish.

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Ethniciti Modern African Interior Design Inspiration

The days are starting to get a bit longer, with spring just a couple of months away and for me; a time when the urge to have a good clear-out and reorganisation strikes – I have already started to feel the itch! And looking back on the few months since I started African Daydreams I have come across some truly beautiful and inspiring products that I wouldn’t hesitate to use to refresh my home. Our homes and what we put into them say so much about who we are, but it is so easy to get stuck in a rut […]

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David Adjaye Textile Design For Pact Sustainable Underwear

[Image source: Dezeen] More known for adding to a city skyline and working with more rigid materials, reknowned architect David Adjaye teamed up with US clothing manufacturer and retailer, PACT to design a collection of sustainable men’s and women’s underwear to benefit the Green Belt Movement. The project involved as specially commissioned David Adjaye textile design for the collection. PACT’s partnership with the Green Belt Movement meant that 20 trees were planted for every pair sold during Earth Week, April 2010, as 100% of each sale was donated to the organisation. Following on from the Earth Week launch, 10% of the sale price for each pair […]

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Ancient Mali Textiles Weaving Traditions Meet Innovation

Age-old Mali textiles hand weaving traditions unite with innovative materials to produce a beautiful array of interior and exterior textiles courtesy of Yéleen Design. Formed in 2003 and located in Bamako, Mali; Yéleen Design is the creation of respected designer Aida Duplessis. [Image credit: Yéleen Design]

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Trend And Tradition East African Fashion Brand Mille Collines

An eclectic design style seeking to blend trend and tradition to create timeless creations defines Kigali based fashion label, Mille Collines. The East African fashion brand was launched when Spanish designers Marc and Inés left Barcelona, Spain for Kigali, Rwanda in 2006. Valuing heritage, workmanship and ethics in the fast pace of the ever-changing fashion world, the pair were drawn to the diversity and rich handicraft traditions of Rwanda and sought to bring together local tailors and artisans to develop a brand that reflected the vision. [Image credits: Mille Collines]

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soleRebels Handmade Eco-Friendly African Shoes

] Zenabwork, a small village community in Addis Ababa, Ethiopia is crafting some seriously funky footwear using 100% locally sourced materials. soleRebels is all about original sustainable footwear, exuding the same coolness that is attached to brands like Nike and Adidas. Pro ‘trade not aid’ the award-winning African shoes business is working to break the chains of dependency on aid, instead aiming to get people into work by creating jobs within the local community – which are often scarce. Founded in 2004 by Bethlehem Tilahun Alemu, soleRebels has sought to harness the skills of local artisans by creating a sustainable, fair-trade footwear company […]

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Wisdom of Africa Holistic Pampering African Skin Care

Looking to rejuvenate mind, body and soul as you prepare to face the year ahead? Then seek out Wisdom of Africa whose holistic African skin care products aspire to help you do just that. Detox, hydrate and nourish with products that draw inspiration from the energy, healing power and natural richness found in African botanicals. Wisdom of Africa’s branding was devised to pay homage to the universal African sign for Wisdom and serves to communicate the company’s desire to bring customers products that go ‘back to the source’ of nature and the rich African soils from which the ingredients are gathered. [Main image […]

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African Art Gonçalo Mabunda Transforming Weapons Of War

I mentioned a little while back about the increasing trend for furniture as art amongst collectors and Gonçalo Mabunda’s often startling, furniture sculptures fit into that category. When I first saw the images of his ‘Chair’ series which has been a recurring theme of his for a while now, I was quite taken with how striking the forms where and equally intrigued with some of the titles such as ‘The Elegance Throne’, ‘Harmony Armchair’, Dream of the Children Armchair’ and ‘The Woman Throne’; titles which appear to contradict the hard scrap metal used. Gonçalo’s work is hauntingly powerful and I didn’t realise […]

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Luxury Africa Travel To Talatona Convention Hotel

Luxury Africa travel and contemporary style accommodation and surroundings define the Talatona Convention Hotel, situated in one of Africa’s fastest growing cities, Luanda. Emerging from an intense 27-year civil war in 2002, Angola has wasted no time in attracting regional and international investors, making it a top business destination and the Talatona Convention Hotel was created with this in mind, boasting 12 conference rooms catering to your specific requirements. [Image source:Kiwi Collection]

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African Design Inspired Liberia Tea Collection By SoHe Designs

Growing up my mum had a brown and white china tea and dinner set, depicting traditional English scenes rendered in the French toile style. It was a set that had pride of place in the display cabinet and came with the implict understanding we were not allowed to touch. My siblings and I would peer at it through the glass, fascinated at the detail and delicateness of it, making up stories about the images portrayed. The thing that strikes me most about that set was how it was reserved for special occasions only, and even then it hardly ever came […]

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  • This popular Africanisim beautifully illustrates the pioneering spirit of togethernes. It highlights how working and collaborating with others can propel you to new heights. Building a business rarely happens in isolation. Atelier Fifty Five seeks to to shine the light on African brands, and this includes extending a hand by sharing our knowledge and expertise to help African brands become the best they can be. So let us go together. Sign up to the Atelier Fifty Five Academy mailing list and join a community of ambitious creative business owners dedicated to creating brands that make their audiences sit up and take notice.⁣
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.  #quotes #inspirationalquotes #motivationalquotes #africanproverb #brandstrategy #creativeentrepreneur  #entrepreneur #mycreativebiz  #brandbuilding #africanstartup #africanbusiness #makeithappen
  • Preserving traditional skills the Kayla cushion by Frida 54 highlights the art of Tritik, a process of knotting and sewing that results in a variety of symmetric patterns. Handwoven with 100% cotton from the cotton mills of northern Cameroon the textiles are dyed with handmade dyes using ancestral techniques. [📷 credit: @frida_54 ]
  • Values . Respecting the design [📷 credit: @atelierfiftyfive]
  • Infuse your interior style with the colourful elegance of African beaded necklaces courtesy of The African Woven Necklace light shade by @moderngesture. The design features graduating circular hoops each hand wrapped with colourful woven thread bands. Handcrafted in Cape Town, South Africa by designer Candice Lawrence, the lighting is available in the  Atelier Fifty Five shop. [📷 credit: @atelierfiftyfive]
  • Eight years ago I started a blog as a place to document the interesting things I was discovering with regards to the design and creativity emerging from Africa. From the moment I created my first blog post little did I know where the journey would take me. Fast-forward to present day I have not only been privileged to witness the development of an industry, but to also have an active role in creating awareness about it.

On this journey, I have seen Africa’s design industry grow from a handful of names from a handful countries to a continent wide-reach. Some names that were just starting out have become internationally respected leaders in their field, whilst behind them, a new generation of names are coming up and claiming their place in the industry.

To say that it is an exciting time for African design and creativity would be a gross understatement! We are in a time of rapid advancement and unbridled creative expression, that is setting the foundations and standards for future generations to build on. And like many other emerging industries in Africa, creativity is opening up opportunities to those who are willing to seize them. And seizing them designers are!

And as Atelier Fifty Five begins a new chapter it is an opportunity for me to renew my commitment to supporting the development of the African design industry and helping those I work with and write about, and work with to fulfill their potential for creating world-class brands. 
I invite you to visit our website to discover more. [Link in bio]

Tapiwa, Founder Atelier Fifty Five
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Instagram @ atelierfiftyfive