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Atelier Fifty Five Tapiwa Matsinde African Interior Design Liz Riley Photography
Dedicated to Modern African Design

The ateliers of Africa are overflowing with creativity and ingenuity. Atelier Fifty Five by Tapiwa Matsinde invites you to discover the soul and stories of African design

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Our Mission

To support the development of the African design industry and bring the work of talented designers, makers, and creatives from the continent and its diaspora to the attention of local and global audiences.

Atelier Fifty Five by Tapiwa Matsinde African design consultant Liz Riley Photography
Meet Tapiwa

Founder.

I feel privileged to be a part of what I call the golden era of contemporary African design, a time when we are witnessing a continent-wide, collective, creative reawakening. I celebrate this creative expression by participating in it and working to expand its reach.

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Services

By sharing information – about contemporary African design with curators and collectors; about best business practices with makers and creatives, and making connections between these groups of people, I contribute to the growing, thriving world of modern African design. 

Atelier Fifty Five by Tapiwa Matsinde African design Consultancy Liz Riley Photography
Consultancy

Consultancy and Guest-Curation

Consultancy and Guest-Curation for cultural organizations that want a deeper understanding of Africa’s dynamic design and creative landscape.

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Atelier Fifty Five by Tapiwa Matsinde Creative Entrepreneurs Liz Riley Photography
Creative Entrepreneurs

Resources for the creative business owner.

Free and affordable resources for the fledgling creative business owner. And bespoke Branding Strategy and Market Research to help growing brands expand into new, high-end markets.

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Power is gained by sharing knowledge not hoarding it.

African Proverb

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Curated Content

Browse through objects, commentary and perspectives of modern African design, chosen carefully and thoughtfully for you. As important as the creations themselves are the inspiring stories, insights, and profiles that enhance our understanding and appreciation of the work.

Atelier Fifty Five by Tapiwa Matsinde African Design Writing Content Liz Riley Photography
Books, Writing, Publications

Capturing the dynamic African design industry.

We collect information to help us make sense of things, and, to create records of what has happened and is happening. I’m proud to contribute to the collection that chronicles and captures the dynamic African design industry.

We collect information and cushion it with context to help us make sense of things, and, more importantly, to create records of what has happened and is happening. I’m proud to contribute to the collection that chronicles and captures the dynamic African design industry.

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Atelier Fifty Five by Tapiwa Matsinde buy African Design Liz Riley Photography
Shop African Design

Beautiful products.

A selection of sophisticated products for contemporary living from some of Africa’s finest design ateliers.

Atelier Fifty Five offers a selection of sophisticated products for contemporary living. Thoughtfully sourced from some of Africa’s finest design ateliers.

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Read The Edit, Be Inspired

  • Eight years ago I started a blog as a place to document the interesting things I was discovering with regards to the design and creativity emerging from Africa. From the moment I created my first blog post little did I know where the journey would take me. Fast-forward to present day I have not only been privileged to witness the development of an industry, but to also have an active role in creating awareness about it.

On this journey, I have seen Africa’s design industry grow from a handful of names from a handful countries to a continent wide-reach. Some names that were just starting out have become internationally respected leaders in their field, whilst behind them, a new generation of names are coming up and claiming their place in the industry.

To say that it is an exciting time for African design and creativity would be a gross understatement! We are in a time of rapid advancement and unbridled creative expression, that is setting the foundations and standards for future generations to build on. And like many other emerging industries in Africa, creativity is opening up opportunities to those who are willing to seize them. And seizing them designers are!

And as Atelier Fifty Five begins a new chapter it is an opportunity for me to renew my commitment to supporting the development of the African design industry and helping those I work with and write about, and work with to fulfill their potential for creating world-class brands. 
I invite you to visit our website to discover more. [Link in bio]

Tapiwa, Founder Atelier Fifty Five
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  • Colourful basketry, soulful sculpture and an elegant candle make a nice placeholder we think, as we prepare to usher in a new chapter of the Atelier Fifty Five journey. [📷 credit: @atelierfiftyfive]
  • Gifted hands. A glimpse behind the scenes of Kaross a South African based embroidery initiative, whose artisans transform furnishings into works of art. [📷 credit: Kaross]
  • Tools of the trade, a hand carved printing block stamp by textile designer @juliekouamo whose evocative designs tell the stories of cultures past and present. Julie's textiles feature richly layered patterns, textures and printed pictures that come together to create vibrant collages. [📷 credit: @tapiwamatsinde]
  • Fishermen's boats, a familiar sight along the Senegalese coast line. [📷 credit: @tapiwamatsinde]

Instagram @ atelierfiftyfive